pdc

EXECUTIVE

PDC Appoints Ten Toes to Strengthen Digital Strategy and Global Reach
Byoutsidesport April 10, 2026April 9, 2026

The Professional Darts Corporation has appointed Ten Toes as its strategic digital agency, in a move designed to enhance its social media presence and deepen engagement with its rapidly growing global fanbase. Focus on fan engagement and digital growth The partnership will see Ten Toes conduct a comprehensive audit of the PDC’s existing digital ecosystem…

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MEDIA

VTM Expands PDC Rights Deal to Include Full European Tour Coverage from 2027
Byoutsidesport March 23, 2026March 23, 2026

Belgium’s Dutch-language broadcaster VTM has significantly expanded its media rights agreement with the Professional Darts Corporation (PDC), securing exclusive coverage of all European Tour events from 2027. The new agreement builds on a partnership first established in 2020, under which VTM has been broadcasting the PDC’s flagship competitions free-to-air. These include major events such as…

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