French Athletics Federation hits 1M PPS downloads, expands data strategy
Fédération Française d’Athlétisme is doubling down on its data-driven strategy, turning early criticism into scale: its paid health certification tool, the PPS (Parcours Prévention Santé), has now surpassed one million downloads. The milestone, announced during the Run Expérience event in Paris, comes alongside a steady base of 340,000 licensed members. Initially controversial due to its…