Rexona

Soccer | MARKETING

The underarm advert: The most genius marketing stunt in World Cup history
Byoutsidesport June 18, 2026June 18, 2026

As the 2026 FIFA World Cup captures the attention of an estimated six billion people worldwide, it has also become the stage for one of the most brilliant and talked-about advertising campaigns in sports history. Global deodorant brand Rexona (known as Sure in the UK) has revolutionized sports sponsorship with a highly strategic placement on…

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Rexona Appoints Ronaldo FenÃ´meno as Ambassador for the 2026 World Cup
Byoutsidesport March 6, 2026March 5, 2026

Rexona has officially announced the legendary two-time World Cup winner Ronaldo FenÃ´meno as its lead brand ambassador for the 2026 FIFA World Cup. As the official deodorant sponsor of the tournament, Rexona is leveraging Ronaldo’s iconic status to spearhead its marketing campaigns aimed at the Brazilian market in the lead-up to and throughout the event….

Read More Rexona Appoints Ronaldo FenÃ´meno as Ambassador for the 2026 World Cup