Roland-Garros continues to expand the commercial power of its hospitality operations, with the tournament selling 125,000 hospitality packages across 32 sessions and reaching an impressive 98% occupancy rate. Hospitality revenues now account for around 20% of the tournament’s total income, underlining their strategic importance for the French Tennis Federation. Behind the scenes at Porte d’Auteuil,…
French automotive giant Renault has launched a new brand campaign for Roland-Garros 2026, placing the tournament’s iconic court sweepers at the centre of its latest activation. Created with Publicis Conseil, the campaign introduces a new brand film titled The Line while supporting the upcoming launch of the Renault 4 Roland-Garros E-Tech Electric, scheduled for commercial…
Roland-Garros is set to introduce a series of upgrades in 2026 aimed at increasing both revenue and fan engagement, as the tournament continues its transformation into a broader entertainment and commercial platform. The event will run from 18 May to 7 June 2026, with the qualification week officially rebranded as the “Opening Week†and integrated…
