Sao Paulo

Soccer | SPONSORSHIP

SÃ£o Paulo Renews New Balance Deal Until 2032 With Exclusive Rights
Byoutsidesport April 9, 2026April 8, 2026

SÃ£o Paulo FC has renewed its partnership with New Balance, extending the agreement until the end of 2032. The deal reinforces a long-term collaboration that began in 2024, when New Balance replaced Adidas as the club’s official kit supplier. Strategic Impact The renewed agreement strengthens SÃ£o Paulo’s commercial stability while solidifying New Balance’s presence in…

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MEDIA

São Paulo FC Joins OneFootball to Boost Global Reach
Byoutsidesport January 31, 2026

Brazilian powerhouse São Paulo FC has officially signed a strategic partnership with OneFootball, joining the platform’s “Club Partner Network.” This move aims to take the “Tricolor Paulista” brand international while unlocking fresh digital revenue streams. Global Distribution of Official Content Through this agreement, São Paulo will distribute official club content—including behind-the-scenes footage, exclusive interviews, match…

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