Serie A clubs had a combined 25.6 million fans in Italy during the 2025/26 season, broadly stable compared with the previous campaign, according to the 26th edition of the Sponsor Value research conducted by StageUp in partnership with Ipsos Doxa. The figure represents 87.2% of people interested in Serie A and 68.5% of Italy’s total…
As the 2025–2026 season approaches its decisive phase, Serie A clubs are competing not only for sporting success but also for substantial financial rewards linked to their final league position. Following the international break—during which the Italy national football team failed to qualify for the World Cup for the third consecutive time—attention now shifts fully…
Every time a footballer pulls on their shirt, they are also wearing an advertisement. That has been true since the 1970s. What has changed — season by season, league by league — is whose logo makes it onto the chest, and what that choice reveals about the business of football in different corners of Europe….
A Scandinavian delegation visited the Italian side’s training complex nowadays, sharing insights from one of world football’s most intriguing success stories. The wind of Scandinavian innovation has been blowing steadily across European football of late. This week, it arrived at Como’s training facility in Mozzate, where members of Bodo Glimt’s technical staff spent time exchanging…
