Once seen as a niche pastime, darts is rapidly proving its commercial and digital strength. The social media arm of Sky Sports dedicated to Professional Darts Corporation content has reached 391,000 followers on X, placing it alongside established football clubs from Europe’s top leagues. New data highlights a striking shift: a single-sport broadcast account is…
Sky Sport is strengthening its athletics coverage with the acquisition of broadcasting rights for two major international events in 2026: the European Athletics Championships, scheduled from August 10–16 in Birmingham, UK, and the World Athletics Indoor Championships, taking place March 20–22 in Torun, Poland. Both events will be available live on Sky and via streaming…
Sky has officially fortified its position as the “Home of Sport” by securing the broadcasting rights for the 2026 Men’s and Women’s European Volleyball Championships. Through a strategic agreement with Infront, the exclusive media rights partner for the CEV, Sky has also extended its coverage of elite club competitions, including the CEV Champions League, CEV…
