Energy giant TotalEnergies has announced a major expansion of its cycling sponsorship portfolio. Building on its role as an Official Partner of the Tour de France and Tour de France Femmes with Zwift, the company has officially become a partner of six additional professional cycling races in France, starting with the 2026 season. Strengthening the…
As the Olympic flag officially returned to French soil on February 23, 2026, Coca-Cola—a long-standing Worldwide Olympic Partner—announced it has already begun mapping out its strategy for the French Alps 2030 Winter Games. Having closely monitored the decentralized “cluster” model used during the recently concluded Milano-Cortina 2026 games, the beverage giant is preparing for a…
The Ligue Nationale de Basket (LNB) has secured a strategic new partnership in the automotive sector. On February 20, 2026, TransakAuto was officially announced as the new Official Partner of French professional basketball, in a deal orchestrated by the agency Hopscotch Sport. The partnership covers all major LNB competitions, including Betclic ÉLITE, ÉLITE 2, the…
