Liverpool opens shirt sponsorship market as Standard Chartered talks reach key stage
Liverpool are free to explore alternative options for their front-of-shirt sponsorship from the 2027-28 season onwards after Standard Chartered’s exclusive negotiation period expired without the bank submitting a renewal offer. Standard Chartered has been Liverpool’s main shirt sponsor since 2010, making the partnership one of the longest-running front-of-shirt sponsorship agreements in Premier League history. The…