Starbucks enters sports sponsorship market in France with Toulouse FC deal
Starbucks is entering the sports sponsorship market in France, partnering with Toulouse FC for the 2026/27 season in what marks the coffee brand’s first-ever sponsorship of a football club shirt. Under the agreement, Starbucks will become an official partner of Toulouse FC, with its logo appearing on the sleeves of the club’s men’s professional team…