Uber Technologies Inc. has joined the Barcelona Open Banc Sabadell as its official mobility partner, reinforcing the role of transport services in enhancing live sports experiences. The agreement covers the 73rd edition of the historic tournament, also known as the Trofeo Conde de Godó, and focuses on improving how spectators arrive at and depart from…
The strategic partnership between Uber and FC Barcelona has transcended traditional corporate sponsorship to deliver a deeply emotional human-interest story. In collaboration with the “Adopta Un Abuelo” foundation, the mobility giant successfully orchestrated the return of Joan, a devoted 89-year-old “culé,” to the Spotify Camp Nou. Joan, who has supported the club since his early…
Uber has officially signed a partnership with the Brazilian Football Confederation (CBF), becoming the new mobility partner for Brazil’s national football teams. The agreement covers the men’s and women’s senior teams, as well as all youth categories. Focus on Major International Cycles Through this deal, the brand will be deeply integrated into the upcoming cycles…
