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Soccer | MARKETING

adidas and WhatsApp bring the World Cup match ball into billions of conversations
Byoutsidesport June 4, 2026June 4, 2026

Adidas and WhatsApp have launched a unique collaboration ahead of the 2026 FIFA World Cup, transforming the platform’s football emoji into Trionda, the tournament’s official match ball. From today and throughout the competition, whenever users select the football emoji on WhatsApp, it will appear as Trionda, bringing the FIFA World Cup experience directly into conversations…

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MARKETING

Lay’s Turns WhatsApp Into a World Cup Fan Hub, Leveraging Celebs and First-Party Data
Byoutsidesport March 16, 2026March 16, 2026

As the sports marketing landscape becomes more crowded and costly, Lay’s is taking an unconventional route to connect with fans: WhatsApp. The PepsiCo-owned snack brand has launched a FIFA World Cup â€œwatch partyâ€ via Meta’s WhatsApp Channels, featuring high-profile names like Lionel Messi, David Beckham, Alexia Putellas, Thierry Henry, and Steve Carell. Fans can view…

Read More Lay’s Turns WhatsApp Into a World Cup Fan Hub, Leveraging Celebs and First-Party Data