Women’s sports continue to strengthen their commercial position, with sponsorship investment, digital engagement and audience growth reaching new highs. According to GlobalData’s latest report, Strategic Intelligence: Women in Sport 2026, the number of sponsorship agreements dedicated exclusively to women’s sports increased by 103% between 2020 and 2025, while the average value of those deals rose…
Global women’s sports are entering a new financial era. A new report from Deloitte projects that revenues across elite women’s sports will surpass US$3 billion in 2026 for the first time — a milestone that underlines the sector’s rapid commercial rise. The figure represents a 25% increase from the US$2.4 billion generated in 2025, and…
Ariel Investments, the global asset manager, is raising $1 billion for its inaugural fund focused exclusively on women’s sports, according to multiple sources familiar with the matter. The fund, named Project Level, had a $250 million first close in February and is targeting a second close in the second quarter. At $1 billion, it would…
