Women’s sports generated 28.6 billion viewing minutes in the US during the first half of 2026, according to Nielsen data, marking an 18% increase compared with the same period in 2025. Advertising spend on women’s sports has also surged, rising 120% since 2022 as the sector continues to move further into the mainstream. Nielsen’s latest…
Women’s sports continue to strengthen their commercial position, with sponsorship investment, digital engagement and audience growth reaching new highs. According to GlobalData’s latest report, Strategic Intelligence: Women in Sport 2026, the number of sponsorship agreements dedicated exclusively to women’s sports increased by 103% between 2020 and 2025, while the average value of those deals rose…
Global women’s sports are entering a new financial era. A new report from Deloitte projects that revenues across elite women’s sports will surpass US$3 billion in 2026 for the first time — a milestone that underlines the sector’s rapid commercial rise. The figure represents a 25% increase from the US$2.4 billion generated in 2025, and…
Ariel Investments, the global asset manager, is raising $1 billion for its inaugural fund focused exclusively on women’s sports, according to multiple sources familiar with the matter. The fund, named Project Level, had a $250 million first close in February and is targeting a second close in the second quarter. At $1 billion, it would…
