Global women’s sports are entering a new financial era.
A new report from Deloitte projects that revenues across elite women’s sports will surpass US$3 billion in 2026 for the first time — a milestone that underlines the sector’s rapid commercial rise.
The figure represents a 25% increase from the US$2.4 billion generated in 2025, and a staggering 340% growth compared to 2022 levels.
Growth Driven by Commercial Power
Commercial income — including sponsorships, partnerships and merchandising — continues to lead the way. It is expected to account for 45% of total revenue, reinforcing the growing appeal of women’s sports to global brands.
Broadcast revenues are also climbing, projected to reach US$765 million (25%), while matchday income is set to generate US$911 million (30%), reflecting stronger attendance and fan engagement worldwide.
Soccer and Basketball Lead the Charge
football (soccer) and basketball are expected to dominate financially, each contributing 35% of total revenues in 2026 — highlighting their global reach and commercial maturity within the women’s game.
Geographically, North America remains the powerhouse market with US$1.64 billion (54%), followed by Europe with US$434 million (14%).
Still Early — But Momentum Is Real
Despite the explosive growth, Deloitte cautions that the ecosystem is still in its early stages.
Jennifer Haskel, insights lead at Deloitte’s Sports Business Group, described the moment as “a profound transformation,” noting that while breaking the US$3 billion mark would be symbolic, long-term success will depend on sustained investment, smarter data use and continued innovation.
For now, the direction is clear: women’s sports are no longer a niche — they are a rapidly scaling global business.