Tennessee Titans and Nissan Motor Corporation have announced plans for a new premium hospitality space called the “Nissan 1960 Club†at the team’s upcoming stadium, set to open next year.
The club is named after the founding year of the Titans’ original organization and Nissan’s establishment in the United States, symbolizing the long-standing connection between the two entities. The space will accommodate up to 550 fans and offer an all-inclusive food and beverage experience, along with exclusive amenities such as a private entrance and custom seating.
Located at field level along the home sideline, the Nissan 1960 Club is designed with a speakeasy-inspired aesthetic created by Elevate Creative. The environment aims to deliver a cohesive, immersive experience, allowing guests to watch pre-game warmups up close and enjoy a field-level perspective throughout games.
The design will prominently feature branding inspired by Nissan’s historical wordmark, along with artifacts from both the Titans and Nissan, reinforcing the partnership’s heritage and identity. The club will also be available for concerts and other events hosted at the stadium.
Nissan’s Chief Marketing Officer for the U.S., Allyson Witherspoon, described the project as a celebration of the company’s legacy and its connection to the Nashville community, emphasizing the goal of creating memorable experiences for fans, customers, and employees.
The Nissan 1960 Club expands Nissan’s broader naming rights presence at the new stadium, which is part of a long-term agreement supporting the venue’s development. The stadium itself is scheduled to become the Titans’ new home, with premium seating areas already reported as sold out ahead of its opening.