NFL star Travis Kelce has entered a high-profile partnership with fashion brand Tommy Hilfiger, featuring in the brand’s Fall 2026 and Spring 2027 global advertising campaigns.
The collaboration began with a two-day shoot in New York City and is set to become one of Tommy Hilfiger’s largest marketing pushes in recent years, with a strong focus on digital platforms including YouTube, Instagram, and TikTok.
According to the brand’s Global Chief Marketing Officer Virginia Ritchie, Kelce was selected for his authentic connection to fashion and his strong cultural influence both on and off the field. She described the campaign film as a major centerpiece of the upcoming marketing strategy.
Kelce, who has previously expressed his passion for fashion and even launched his own clothing brand, has become one of the most recognizable style figures in the NFL, often making headlines for his pre-game tunnel outfits.
The deal aligns with Kelce’s continued NFL career, as he remains under contract heading into the 2026 season. His agreement with Kansas City Chiefs is reportedly a one-year deal, keeping him active in football while simultaneously expanding his presence in the fashion industry.
The partnership highlights Kelce’s growing crossover appeal, with potential for further collaborations between him and Tommy Hilfiger beyond the initial campaign cycle.