UEFA has published its UEFA Women’s EURO 2025 Impact Report, revealing that the tournament in Switzerland delivered record-breaking economic, commercial, and sporting results while accelerating the growth of women’s football across Europe.
CHF 205 Million Boost for Switzerland
According to the report, the tournament generated CHF 205 million (€220 million) in travel and tourism spending for Switzerland. Host cities recorded CHF 155 million in gross added value, representing a 66% increase compared with the host cities of UEFA Women’s EURO 2022 in England.
Record Crowds and Global Audience
Attendance reached unprecedented levels, with 29 of the tournament’s 31 matches sold out. Average attendance climbed to 21,203 spectators per match, while a record 657,291 fans attended games overall—an increase of 14% compared with the previous edition.
The competition also attracted a cumulative global television audience of more than 500 million, with 45 million viewers watching the final live.
Sponsorship Revenue Surges
Commercial interest also reached new heights. A record 21 tournament sponsors and partners helped drive a 150% increase in sponsorship revenue compared with the 2022 tournament.
UEFA President Aleksander Čeferin said the tournament’s impact extends well beyond the final whistle.
“The legacy of UEFA Women’s EURO 2025 is not a single achievement fixed in time. It is something alive and tangible with every girl who joins a club, every coach who opens a new door, every referee who steps onto a pitch, and every fan who returns for more.”
Lasting Impact Beyond the Tournament
The momentum carried into domestic football in Switzerland, where the Swiss Women’s Super League recorded a 42% increase in attendance on the opening weekend of the 2025/26 season and a 50% rise across the full season compared with the previous campaign.
The benefits were felt across Europe as well. According to UEFA:
- 92% of its 55 member associations reported a positive impact on women’s and girls’ football.
- That figure rose to 100% among the 16 nations that participated in the tournament.
- 73% of member associations reported increased media coverage of their women’s national teams.
- 53% said their top domestic women’s league also received greater media attention.
UEFA Women’s Football Director Nadine Kessler described the tournament as a milestone in the governing body’s long-term strategy.
“The Women’s EURO is our north star. It was the launchpad for our ‘Unstoppable’ strategy and our €1 billion commitment to leave a lasting mark. This tournament proved that whenever we build a stage for women’s football, people will come.”