Ugreen has made its first move into sports sponsorship after becoming the official technology accessory partner of the New England Patriots for the 2026 NFL season.
The Chinese consumer electronics company will showcase its charging products and upcoming SynCare AIoT Series throughout the partnership, aiming to strengthen its presence in the North American market.
As part of the deal, Ugreen will receive visibility across both physical and digital channels, including activations at Gillette Stadium and promotion across the Patriots’ media and social platforms. The company says the agreement will help introduce its product ecosystem to a wider NFL audience.
Ugreen, which entered the US market in 2014, has grown in the charging and consumer electronics space and is now using sports partnerships to accelerate global brand recognition.
In a separate development, the Kansas City Chiefs have signed a regional partnership with spirits brand Three Sixty Vodka in the DACH region (Germany, Austria and Switzerland). The deal includes co-branded limited-edition bottles and fan-focused activations tied to the NFL’s international expansion efforts.
Fans in Germany will also have access to sweepstakes prizes, including tickets to NFL games in Germany and the United States, as the Chiefs continue to grow their international fan base.
The partnership was facilitated by sports marketing agency Sportfive, which works with the Chiefs across multiple international markets as part of the NFL’s broader global strategy.