US Soccer has signed a new long-term partnership with wearable technology company Oura, expanding an existing relationship into a federation-wide agreement covering all 27 of its national teams.
The deal will see Oura’s smart ring technology integrated across the men’s, women’s, youth and disability national team programs, providing continuous health and performance tracking data for players, coaches and performance staff.
Oura, already a partner of the USWNT since 2020, will also become a founding partner of the upcoming Arthur M. Blank U.S. Soccer National Training Center, set to open later in 2026. The agreement includes sponsorship presence across the facility and broader US Soccer operations.
The partnership arrives as US Soccer continues to scale its commercial portfolio ahead of the 2026 FIFA World Cup, which will be co-hosted by the United States, Canada and Mexico. The federation has recently added multiple corporate deals across technology, healthcare and marketing sectors as it looks to capitalise on hosting duties.
For Oura, the expansion deepens its footprint in elite sport. The company has recently added partnerships with Team USA for the Los Angeles 2028 Olympics and Paralympics, as well as club-level deals with Real Madrid and the New York Knicks. It holds an exclusive position in continuous health and fitness tracking devices within US Soccer’s commercial ecosystem.
US Soccer has also recently appointed M&C Saatchi as its strategic marketing agency for the World Cup cycle, alongside additional agreements with AI firm Veritone and CVS Health.