Venezia FC has unveiled La Serenissima, a new premium hospitality offering that transforms the journey to the stadium into part of the matchday experience, creating an additional commercial asset ahead of the 2026-27 Serie A season.
The initiative offers supporters and corporate guests an exclusive pre-match trip aboard a traditional Venetian-style vessel, traveling from Piazza San Marco across the Venetian Lagoon to Stadio Pier Luigi Penzo.
Exclusive experience limited to 75 guests
Available for every Serie A home fixture, La Serenissima is limited to 75 guests per match, making it the most exclusive hospitality product in Venezia FC’s commercial portfolio.
The round-trip experience includes:
- Premium food and beverage service
- Personalized hospitality
- Networking spaces
- Interiors inspired by traditional Venetian design
The vessel also features an open-air cocktail bar on the upper deck overlooking the lagoon, while its exterior incorporates the Golden Lion of Saint Mark, reinforcing the club’s connection to the city’s heritage.
Expanding revenue beyond matchdays
Venezia FC plans to use La Serenissima for more than just football.
Throughout the season, the vessel will host invitation-only events where guests will have opportunities to meet members of the club’s ownership group, senior executives, and other club representatives.
In addition, the boat will be available for private events, allowing Venezia FC to generate year-round hospitality and event revenue beyond its matchday operations.
The project reflects the growing trend among football clubs to leverage their local identity and unique cultural assets to create premium fan experiences while diversifying commercial income streams.