Vitinha has finalized a new global partnership — but not with Paris Saint-Germain. Instead, the Portuguese midfielder has been unveiled as a worldwide ambassador for Vichy Laboratoires.
Despite ongoing transfer speculation linking him with Real Madrid, the 24-year-old is strengthening his ties to France off the pitch. With more than 4.5 million followers across social media, Vitinha will front several of Vichy’s key product lines, including its Dercos anti-dandruff and anti-hair loss ranges, as well as a new deodorant line.
The deal aligns with a broader trend of footballers partnering with French dermocosmetic brands. Recently, his Portugal teammate Bernardo Silva became an ambassador for La Roche-Posay.
What sets Vitinha’s agreement apart is its personal angle. The former FC Porto product had reportedly used Vichy treatments himself to manage scalp issues linked to the demands of professional football — a factor that played into the brand’s decision to partner with him.
The first advertising campaigns featuring Vitinha are expected to roll out in the coming weeks, as both player and brand look to capitalize on a growing intersection between elite sport and personal care marketing.