Performance wearable company WHOOP has secured $575 million (€500 million) in a major funding round, attracting a powerful mix of institutional investors and elite athletes. The round was led by Collaborative Fund and included participation from major global players such as Qatar Investment Authority, Mubadala Investment Company, and Macquarie Capital.
Among the standout investors are global sports superstars including Cristiano Ronaldo, LeBron James, and Rory McIlroy, alongside athletes such as Mathieu van der Poel and Virgil van Dijk.
Valuation Surpasses $10 Billion
Following the investment, WHOOP’s valuation has climbed to $10.1 billion (€8.79 billion), reinforcing its position as one of the leading players in the global fitness technology market. The company had previously raised $300 million between 2020 and 2021.
Global Expansion and Hiring Push
The newly raised capital will primarily be used to accelerate growth in the United States and scale operations globally. WHOOP is also preparing a significant hiring push, with plans to recruit more than 600 employees across research and development functions.
The company reported strong financial momentum, with bookings increasing by 103% year-over-year in 2025 and achieving positive cash flow by the end of the year.
Growing User Base and Athlete Endorsement
WHOOP currently boasts over 2.5 million members worldwide, reflecting the rising demand for data-driven health and performance tracking.
CEO Will Ahmed highlighted that the funding round brings together “some of the most sophisticated investors and iconic athletes†aligned with the mission of unlocking human performance.
Cristiano Ronaldo, who has been an investor since 2024, emphasized the product’s personal importance, describing WHOOP as “one of the most important tools†he uses to maintain long-term health.