The WNBA has announced a multi-year partnership with Mars Snacking, naming M&M’s as the league’s official chocolate partner in a deal aimed at deepening fan engagement and expanding off-court activations.
The collaboration brings together two globally recognised brands, with both sides framing the agreement around shared values of fun, connection, and fan experience.
M&M’s will activate across key WNBA moments throughout the season, starting with the 2026 WNBA Draft presented by State Street Investment Management, where fans will see on-site experiences including themed activations, giveaways, and interactive photo opportunities.
The partnership will also extend beyond marquee events, with co-created content and fan-facing campaigns designed to bring “courtside energy†to both arenas and digital platforms.
Mars Snacking said the deal reflects its broader strategy of using sport to create shared cultural moments, while the WNBA continues to strengthen its commercial portfolio amid rising global visibility.