The WNBA has officially crossed the $3 billion valuation threshold in its broadcast and media rights agreements, marking a major commercial milestone for women’s professional basketball in the United States.
According to reporting from Front Office Sports, the league’s combined media rights package is now valued at approximately $3.1 billion over an 11-year cycle, translating into an annual average of $281 million. This represents a six-fold increase compared to the previous deal structure.
The agreement, initially signed in 2024, includes major global media partners such as Amazon, Disney and NBC, with additional involvement from USA Network, Scripps and Paramount.
The deal structure also includes a “re-opener” clause in 2028, allowing renegotiation of terms, alongside a revenue-sharing model that could further increase annual payouts depending on league growth and commercial performance.
On the broadcasting side, the WNBA has expanded its national exposure significantly, reaching 216 nationally televised games in the 2026 season. Scripps accounts for 50 games, while USA Network covers 48, with additional distribution across partner platforms.
Playoff coverage is also widely distributed across networks, with Peacock set to stream the finals in full, NBC broadcasting select key games, and USA Network covering the remaining matches, including potential deciding games in later series stages.
The surge in media value reflects the league’s rapid commercial growth, rising global visibility, and increased investment interest in women’s sports, positioning the WNBA as one of the fastest-growing properties in global basketball media rights.