The excitement surrounding the 2026 FIFA World Cup is extending far beyond the pitch, with Google search trends reflecting fans’ growing interest in the tournament. As supporters across Türkiye and around the world continue searching for matches, players and memorable moments, the latest Google Trends data highlights the competition’s biggest talking points.
Globally, the standout trend of the week was “Viking Row,” the iconic supporters’ celebration, which reached its highest search interest ever on Google. Searches for the term increased by 20% compared with the previous week, while interest during Brazil’s match was 740% higher than during the team’s opening group-stage fixture against Iraq on June 17.
According to Google Trends, Argentina was the most searched national team in Türkiye over the past week, followed by Morocco, France, Paraguay and Cape Verde.
Among players, Leandro Trossard topped the list of the most searched footballers, ahead of Sidny Lopes Cabral, Kylian Mbappé, Vozinha and Richarlison.
Regarding the tournament’s host cities, New York generated the highest search volume in Türkiye, followed by Philadelphia, Los Angeles, Miami and Houston.
The latest Google Trends data underlines how the FIFA World Cup continues to generate massive global engagement, with fan interest extending well beyond the action on the field and into the digital landscape.