AC Milan has unveiled a new capsule collection in collaboration with Off-White, further strengthening a partnership that blends football, lifestyle, and Milanese identity.
The collection emphasizes a clean, contemporary aesthetic inspired by both brands, featuring key pieces such as varsity jackets, hoodies, and t-shirts. Design elements include reinterpretations of AC Milan’s visual identity alongside Off-White’s signature graphic language, with details influenced by the architecture of San Siro stadium and a color palette dominated by red, black, and darker tones.
Alongside the apparel drop, the two brands launched a visual campaign titled “ALWAYS ROSSONERI,†highlighting the cultural and stylistic connection between the club and the fashion house. The campaign positions AC Milan as a symbol of the city of Milan, while Off-White represents a distinct and individual expression of style, merging into what is presented as a modern “uniform†that sits at the intersection of streetwear and sport.
The campaign features players including Adrien Rabiot, Samuele Ricci, Ruben Loftus-Cheek, and Alexis Saelemaekers, with additional ambassadors from the women’s team also participating.
The collection was officially presented at an exclusive event at Terrazza Martini and is available through AC Milan’s official store, Off-White channels, and selected retail locations. Players from the first team are expected to debut the collection during their arrival at San Siro for the Milan vs Udinese match.