The NBA is approaching a major decision as its 30 team owners prepare to vote on expanding the league to 32 teams. If approved, the new franchises are widely expected to be awarded to Seattle and Las Vegas, though the final decision is not guaranteed. Potential new markets: Seattle and Las Vegas Seattle is seen…
The WNBA’s expansion momentum continues to accelerate, as Monarch Collective takes its first stake in the league through an investment in Cleveland’s upcoming franchise. The new team, awarded to Dan Gilbert—owner of the Cleveland Cavaliers—is set to begin play in 2028 and has now added 10 investors to its ownership group. A landmark moment for…
The Pro Padel League has secured a major vote of confidence from the sports and investment world, with Rick Schnall leading a $15 million Series A funding round that significantly boosts the league’s valuation and growth ambitions. Schnall, co-owner of the Charlotte Hornets and co-president of private equity firm Clayton, Dubilier & Rice, brings both…
Coinbase is facing growing criticism after heavily promoting March Madness-related prediction markets on its platform, raising questions about the blurred lines between crypto trading, sports betting, and regulated financial products. The company, which launched prediction markets in December through a partnership with Kalshi, has been actively encouraging users to “trade the madness†during the NCAA…
The Coca-Cola Company is deepening its investment in basketball after its brand Sprite signed a sponsorship agreement with the EuroLeague, strengthening the company’s presence across the sport at both global and European levels. The deal, which will take effect from the 2026–2027 season, marks Sprite’s first partnership with Europe’s premier basketball competition. While financial terms…
NBA coaching salaries have reached new heights for the 2025–2026 season, with Steve Kerr, head coach of the Golden State Warriors, leading the league as the highest-paid coach. Kerr earns an estimated $17.5 million (€14.9 million) annually, following a contract extension signed in 2024 that significantly increased his previous earnings. A four-time NBA champion, Kerr…
The balance of power in American sports media may be shifting. The 2026 World Baseball Classic (WBC) final between Team USA and Venezuela drew an average of 10.8 million viewers, marking the most-watched game in the tournament’s history—and surpassing the 10.2 million average viewership of the 2025 NBA Finals. The numbers underscore a notable inflection…
The WNBA is poised to significantly expand its regular season from 44 to 52 games over the course of its next collective bargaining agreement (CBA), according to reports from sources familiar with the negotiations. The agreement, which is still awaiting formal ratification, was reached through extended talks between league owners and the players’ union. If…
Nearly a decade after first voicing his ambition, LeBron James’ path to NBA ownership is no longer a slow burn—it’s fading fast. With the league preparing to take a formal step toward expansion in Las Vegas and Seattle, the expectation had long been that James would be part of a bid group. Instead, the foundation…
The WNBA and the Women’s National Basketball Players Association (WNBPA) have reached a landmark collective bargaining agreement (CBA) just weeks ahead of the league’s 30th season. While headlines highlight salary increases, the deeper significance lies in a structural transformation of women’s sports economics. For decades, women’s sports were considered a cultural asset rather than a…
