The global sports economy is under significant threat from climate change and rising physical inactivity, according to a new report by the World Economic Forum (WEF) and Oliver Wyman. While the industry is projected to grow to $8.8 trillion by 2050, it could fall short by $1.6 trillion if these challenges are not addressed. Key…
Fenerbahçe SK has officially announced the renewal of its primary shirt sponsorship agreement with Otokoç Otomotiv, covering the 2026-2027 football season. The partnership ensures that Otokoç, a major player in the Turkish automotive sector and part of Koç Holding, will remain the “chest sponsor” for the Football A-Team in all domestic competitions. The renewal is…
Qatar is reportedly in discussions with FIFA to host the inaugural Women’s Club World Cup, scheduled for January 2028. The Bid and Potential Conflict Qatar’s Strategic Ties to FIFA The Gulf State has maintained a very close relationship with FIFA since hosting the 2022 Men’s World Cup. Current FIFA President Gianni Infantino maintains a residence…
Arctos Partners, a private equity firm specializing in sports investments, has officially begun marketing its third flagship sports team fund. The launch coincides with ongoing negotiations regarding the potential sale of a majority stake in the firm to global investment giant KKR. Key Fund Details: KKR Acquisition Talks:
Corinthians has reached an agreement to renew its master sponsorship deal with betting firm Esportes da Sorte through 2029, securing a significant 45% increase in annual revenue. Following weeks of speculation, the São Paulo-based club will continue its partnership with the bookmaker, which originally took over the main jersey spot in July 2024. The new…
Wembley Stadium has officially renewed its long-standing agreement with National Express, securing the transport giant as its Official Coach Supplier for the next three years. The partnership ensures that fans attending matches and concerts at England’s national stadium can access direct coach services from over 50 locations across the UK. The “Wembley Express” service is…
Formula 1 has officially renewed its agreement with Getty Images, ensuring the agency remains the sport’s official photographic provider for the 2026 season and beyond. Key Highlights of the Deal The multi-year extension solidifies a relationship that first became an official partnership in 2021. Under the new terms, Getty Images will provide comprehensive coverage of:…
The scale of Mergers and Acquisitions (M&A) in the football industry hit its peak in 2025, according to market monitoring by Off The Pitch. The volume of transactions grew significantly compared to 2024 and previous years, confirming the increasing dynamism of the European football ownership market. The 2025 data highlights several key trends: a higher…
In a landmark shift for sports broadcasting, FIFA has officially appointed TikTok as its first-ever “Preferred Platform” for the 2026 World Cup. The agreement, announced on January 9, 2026, marks a significant departure from traditional exclusivity by granting the social media giant the right to broadcast live segments of matches alongside a suite of creator-focused…
Denemee denemeee Inter Milan has officially welcomed Coca-Cola as its new Official Soft Drink Partner. The three-year agreement also includes Powerade (a Coca-Cola Company brand) taking on the role of Official Sports Drink Partner. This collaboration is comprehensive, extending beyond the Men’s First Team to include Inter Women and the Inter U23 project, ensuring a…
