Inter Milan, AC Milan, and Juventus are set to travel to Perth, Australia, in the summer of 2026 for a high-profile series of friendly matches that will bring some of Serie A’s most iconic rivalries to the Optus Stadium. Serie A Rivalries on the Global Stage The tour will feature marquee fixtures including the Derby…
Gillette is celebrating its 100th anniversary in Brazil with the launch of a new marketing campaign titled #CaraDeCampeão, featuring former football star Cafu as the face of the initiative. Campaign Tied to Football Culture The campaign aims to reconnect the brand with football by linking personal grooming habits to fan rituals and superstition. It plays…
United States Soccer Federation CEO JT Batson has outlined an ambitious long-term vision to position both the men’s and women’s national teams as the most popular teams in the United States, while also making soccer the leading sport for children across the country. National Teams as Flagship Cultural Assets Batson emphasized that the organization’s goal…
Budweiser has unveiled a global marketing platform titled “Budstalgiaâ€, celebrating four decades as the Official Beer Sponsor of the FIFA World Cup. The campaign is designed to build anticipation for the FIFA World Cup 2026, which is expected to be the largest edition in history, featuring 48 teams and 104 matches across North America. A…
Real Sociedad has reported a strong financial performance for the first half of the 2025–2026 season, posting a profit of €41.65 million as of December 31, 2025—an 8% increase compared to the previous year. Profit Up, Revenue Down While profitability has improved, the club’s overall revenue declined by 16%, falling from €62.7 million to €52.46…
Premier League clubs are facing a major commercial shift as a new regulation banning gambling sponsorships on shirt fronts forces nine teams to find new main partners ahead of the 2025–2026 season. The decision, which takes effect next season, will remove betting companies from the front of matchday shirts across England’s top flight, ending a…
RC Celta de Vigo is set to remain at its historic home, Estadio Municipal de BalaÃdos, for the next five decades after the local council moves to approve an exclusive concession agreement. The Vigo City Council is expected to ratify the terms on April 10, granting the club long-term rights to operate and use the…
Fox Corporation has renewed its broadcast partnership with Concacaf in Mexico, extending its rights to the federation’s club competitions through 2030. The four-year extension ensures Fox will continue to serve as a key media platform for Concacaf’s top tournaments in one of the region’s most important football markets. Continued Coverage Across Multiple Platforms Under the…
Borussia Dortmund is scaling its international brand strategy with the launch of the BVB World Street Series, a global activation platform built around urban football culture. The 2026 edition will kick off in Los Angeles, marking a strategic push into one of the world’s most commercially valuable sports markets. A High-Visibility Entry Point in the…
Mercury13 is continuing its push to professionalise operations by securing a multi-year partnership with BizAway. The agreement will see BizAway become the official travel management provider across Mercury13’s growing network of clubs, including FC Como Women, Bristol City Women FC and FC Barcelona FemenÃ. Building Infrastructure Behind the Game At the core of the partnership…
