The Bundesliga has strengthened its footprint in Southeast Asia after securing a new three-year broadcast and partnership deal with Thai telecom provider AIS, beginning from the 2026–27 season. The agreement will see all nine Bundesliga matches per matchday broadcast live on the AIS PLAY platform, along with the Franz Beckenbauer Supercup, reinforcing the league’s commitment…
RCD Mallorca has launched a new fan experience concept at its stadium, the Estadi Mallorca Son Moix, with the unveiling of the ESA Mallorca Football Park. A new fan engagement space The initiative aims to extend the matchday experience beyond football, combining sport, technology, and entertainment for fans of all ages. Located in the south…
Football Supporters Europe (FSE) and Euroconsumers have filed a formal complaint with the European Commission, accusing FIFA of abusing its dominant position in the market through its ticketing strategy for the 2026 FIFA World Cup. The complaint alleges that FIFA has violated Article 102 of the Treaty on the Functioning of the European Union, which…
As preparations intensify for the 2026 FIFA World Cup, several NFL venues across the United States are facing an unusual challenge: complying with FIFA’s strict “clean site†policy, which requires the removal of all non-authorized branding—including logos visible from above. The rule goes beyond traditional signage, forcing stadiums to address rooftop branding typically seen only…
RC Deportivo has added a new name to its commercial portfolio, announcing a partnership with digital consultancy Sotelo for the 2025–26 season, in a move aimed at accelerating the club’s operational and technological transformation. The agreement sees Sotelo become an official partner of the Galician club, working across both the men’s first team—currently competing in…
Kylian Mbappé’s portfolio is evolving. While his move to Real Madrid dominated the back pages, his latest play off the pitch suggests a footballer increasingly concerned with the “long game.” On Monday, via his investment vehicle Coalition Capital, the French captain officially became a shareholder and global ambassador for Alan, the Paris-based health insurance “unicorn.”…
In a move that blurs the line between high-performance sportswear and high-street fashion, Adidas has officially brought the iconic Trefoil logo back to the FIFA World Cup™ stage. It has been 36 years since the three-leaf emblem last graced the world’s biggest pitch, and its revival for the 2026 tournament in North America marks a…
The Korea Football Association has announced a new official partnership with Korean Air, aimed at strengthening logistical support for the national team ahead of major international competitions, including the 2026 FIFA World Cup. The agreement, formalized at Incheon International Airport, brings together key figures from both organizations, including KFA leadership and senior executives from Korean…
A new strategic alliance between UCFB and Johan Cruyff Institute is aiming to reshape the future of sports education, bringing together academic innovation and one of the most influential leadership philosophies in sport. The partnership builds on the legacy of legendary Dutch figure Johan Cruyff, focusing on leadership, innovation, and a global vision for the…
Belgium’s national team has unveiled its away kit for the upcoming 2026 World Cup, paying tribute to one of the country’s most iconic cultural figures, surrealist painter René Magritte. The new design continues a long-standing tradition of the Belgian national team celebrating its cultural identity through kit releases. Over the years, Belgium has drawn inspiration…
