The EuroLeague and its licensed clubs have reached a combined valuation of over €3.2 billion, according to a report by JB Capital, highlighting the growing commercial strength of European basketball.
Strong growth across league and clubs
JB Capital values the league itself at €1.41 billion for the 2025–26 season, while the licensed clubs are collectively valued at around €1.8 billion.
For the current season, projections increase the league’s valuation to €1.64 billion, supported by what the report describes as “strong financial fundamentals.â€
Revenue and EBITDA growth projections
The EuroLeague is expected to maintain steady revenue growth, with EBITDA projected to increase at a compound annual growth rate of over 10% between 2022–23 and 2034–35.
Club valuations reflect commercial strength
Individual club valuations were calculated using revenue-based multiples, ranging from over €60 million to more than €320 million, reflecting the increasing commercial and competitive profile of participating teams.
Potential future valuation growth
Looking ahead, the combined value of the league and its clubs could rise by up to 25% as the current 10-year licensing model evolves toward a more franchise-based structure.
Under this scenario, the total valuation could reach €4.3 billion by the 2026–27 season.
Strategic initiatives driving expansion
The EuroLeague has recently approved a series of strategic initiatives aimed at:
- Accelerating long-term growth
- Enhancing global positioning
- Increasing asset value
- Modernizing infrastructure
The league’s broader business plan targets a valuation of €2.5 billion within three seasons, positioning it as one of the fastest-growing properties in global professional sports.