In the streaming arms race, differentiation is no longer just about rights — it’s about control. FuboTV Inc. is leaning into that reality, expanding its customizable multiview feature to LG Electronics smart TVs ahead of the 2026 football season.
The rollout will target 2024 and newer 4K and 8K LG models, with a launch slated for later this year. It’s a calculated push into the living room’s biggest screen, where Fubo is aiming to turn passive viewing into an interactive, high-engagement experience.
At its core, multiview lets users stream up to four live channels simultaneously. But Fubo’s edge lies in flexibility: unlike rival platforms that lock viewers into preset channel groupings, Fubo allows full customization across available channels. For sports fans juggling overlapping fixtures — or tracking multiple fantasy outcomes — that level of control is the real product.
The feature is already live on Apple TV and select devices from Roku, but the LG expansion significantly broadens its footprint.
According to Isaac Josephson, Fubo’s SVP of product management, multiview ranks among the platform’s most-used features — a signal that viewers increasingly want to curate their own live experience rather than follow a fixed broadcast flow.
The bigger picture is clear: as live sports remains one of the last bastions of real-time engagement, platforms are competing on how deeply they can immerse viewers. Fubo’s bet is straightforward — give fans more screens, more control, and fewer reasons to look away.