Golden State Warriors star Stephen Curry has unveiled his updated signature logo following the start of his partnership with Chinese sportswear brand Li-Ning.
The redesigned logo largely retains Curry’s existing branding identity but now incorporates the Li-Ning emblem, symbolizing the integration of the NBA superstar’s personal brand with his new footwear and apparel partner.
The logo launch follows Curry’s reported 10-year, $400 million endorsement agreement with Li-Ning, signed earlier this summer. The deal is expected to extend beyond basketball products, with the company indicating plans to develop lifestyle collections and a signature golf line under Curry’s brand.
Although Curry’s first signature shoe with Li-Ning has yet to be officially revealed, fans are expected to see the four-time NBA champion wearing his new products during the 2026-27 season.
The partnership represents a major strategic move for both parties, strengthening Curry’s global commercial footprint while enhancing Li-Ning’s ambitions to expand its presence in the international basketball and sportswear markets.