Apollo Sports Capital has made its ambitions to invest in the NFL increasingly clear, but the sports investment firm faces a significant hurdle: it is not currently on the league’s approved list of private-equity investors. Apollo Sports Capital (ASC) Chief Strategy Officer Sam Porter said on September 15 that the NFL is an asset the…
Atlético Madrid has completed another major step in the ownership transition to Apollo Sports Capital after approving a €101 million capital increase. The deal, approved at an extraordinary shareholders’ meeting last Friday and formally confirmed in Spain’s Official Gazette of the Mercantile Registry (BORME) on Monday, will see Apollo become the club’s majority shareholder with…
Apollo Global Management, the largest shareholder of Atlético de Madrid, is in talks to provide a $3 billion financing package to Major League Baseball (MLB) franchise New York Yankees. According to Bloomberg, the proposed package would consist primarily of debt financing, alongside a smaller equity component, with the remaining capital earmarked for future growth opportunities….
US private equity giant Apollo Global Management has led a $225 million investment into the rapidly growing pickleball sector, further expanding its presence in the global sports industry. The deal brings together Major League Pickleball (MLP) and PPA Tour under a newly formed parent company, Pickleball Inc. The new entity will operate as a fully…
Private equity giant Apollo is set to take the reins at Atlético de Madrid this week. Having reached an agreement last November to acquire a 55% stake in the Spanish football club, the firm plans to finalize the transaction on March 12, marking a major shift in the club’s ownership structure. Deal Valuation and Ownership…
Apollo Sports Capital (ASC), the newly launched sports arm of Wall Street giant Apollo Global Management, has officially increased its deployment target to $6 billion. CEO Marc Rowan announced the move during a fourth-quarter earnings call on February 9, 2026, signaling a major shift in how institutional capital enters the sports ecosystem. Key Highlights of…
