Private capital is making a decisive entry into U.S. college sports. Big 12 Conference has finalized a landmark investment agreement that will inject at least $12.5 million into the league, with the potential for significantly more funding. The deal is structured through Collegiate Athletic Solutions, a 50-50 joint venture between RedBird Capital Partners and Weatherford…
The 2026 Big 12 basketball tournaments officially kicked off this week at the T-Mobile Center but the headline story is not just the competition. It is the court itself. The conference debut of the Germany-based ASB GlassFloor, an LED-powered glass surface, has drawn mixed reviews from players and coaches following the opening rounds of the…
The Big 12 Conference is once again pushing the boundaries of sports entertainment. Commissioner Brett Yormark announced that the 2026 Phillips 66 Big 12 Men’s and Women’s Basketball Tournaments in Kansas City will be played on a full LED video sports floor. While this technology has been showcased in exhibition settings like the 2024 NBA…
