Mastercard has announced a new partnership with Club Atlético Boca Juniors, becoming the club’s Official Sponsor in a move that strengthens the company’s global strategy of connecting people with “priceless†experiences through their passions. Germán Rosón, President of Mastercard’s Southern Latin America division, said the agreement reflects the brand’s vision to deliver unique fan experiences…
The long-standing dream of expanding La Bombonera is moving from ambition to concrete reality. Under the leadership of Juan Román Riquelme, Boca Juniors has initiated a strategic plan to increase the iconic stadium’s capacity to 80,000 spectators, all while preserving the venue’s historic architectural identity. A Three-Phase Engineering Challenge The plan avoids the controversial “Slovenian”…
Adidas has officially launched the new Boca Juniors third jersey for the 2026 season. This latest addition to the Xeneize collection draws deep inspiration from the vibrant urban art and cultural identity of the La Boca neighborhood. Artistic Design and Details The jersey features a clean white base as its canvas, adorned with dynamic blue…
Boca JuniorsArgentine powerhouse Boca Juniors has announced a strategic partnership with Boss Recovery to launch the Boca Juniors Wellness Club powered by BOSS. This dedicated space is designed to revolutionize physical recovery and holistic wellbeing for its elite players. In an era of congested fixture schedules, Boca is prioritizing the “invisible training” aspect of football….
