C4 Energy

SPONSORSHIP | Basketball

NBA Names C4 Energy as Official Energy Drink Partner in Europe
Byoutsidesport March 18, 2026March 26, 2026

The National Basketball Association has expanded its commercial footprint in Europe by naming C4 Energy as its official energy drink partner across key markets. The multiyear agreement will cover the United Kingdom, France, Germany, and Italy, with a strong focus on fan engagement and experiential marketing. A Fan-First Activation Strategy As part of the partnership,…

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SPONSORSHIP

C4 Energy Named Official Energy Drink of the NBA in Europe
Byoutsidesport March 4, 2026March 4, 2026

The NBA is doubling down on its European expansion, and C4 Energy (owned by Nutrabolt) is providing the fuel. Announced on March 3, 2026, this multiyear partnership targets four “big” markets: the UK, France, Germany, and Italy. The collaboration aims to blend elite performance with fan engagement, utilizing digital content and high-stakes in-venue activations to…

Read More C4 Energy Named Official Energy Drink of the NBA in Europe