Cadillac F1 Team has appointed Excel Sports Management as its exclusive agency of record for sponsorship sales and commercial strategy, as the American outfit looks to accelerate its commercial growth in Formula 1. Under the agreement, Excel will be responsible for expanding Cadillac’s global partnership portfolio, while also developing a long-term strategy focused on fan…
Tommy Hilfiger has announced the launch of a collaborative collection with the Cadillac F1 Team, marking the American squad’s official entry into Formula 1. The partnership merges high-octane motorsport aesthetics with daily lifestyle, blending athletic functionality with the brand’s classic American DNA. The collection features the team’s official uniform alongside a versatile “fanwear” line. These…
In a move that underscores the immense commercial gravity of Sergio Perez, the Cadillac Formula 1 Team has landed América Móvil as a major partner for its 2026 debut. The deal brings three of the world’s most recognizable telecommunications brands—Telcel, Infinitum, and Claro—to the team’s car and paddock presence. The “Checo” Factor The partnership was…
Cadillac has officially unveiled its first Formula 1 car design, marking a major milestone ahead of its 2026 debut. The American team presented a provisional “testing livery” that will be used during upcoming private sessions. Key Details of the Debut:
