Atlético Madrid launches Casa Atleti Seoul following Lee Kang-in signing
Atlético Madrid has launched Casa Atleti Seoul, a four-day fan activation in South Korea just days after signing South Korean star Lee Kang-in from Paris Saint-Germain. The timing is significant. Lee Kang-in’s arrival gives Atlético Madrid one of Asia’s most recognisable footballers, while Casa Atleti Seoul provides the club with a platform to engage directly…