Ultimate Fighting Championship continued its broadcast momentum on CBS, drawing its largest linear TV audience in nearly a decade with its second outing on the network. Saturday’s UFC 327 averaged 2.65 million viewers across a two-hour window, which included the end of the prelims and the opening hour of the main card. That figure marks…
David Berson is reportedly the leading candidate to run a combined CBS/TNT Sports division if Paramount Global completes its proposed merger with Warner Bros. Discovery. According to John Ourand of Puck, Berson—currently President and CEO of CBS Sports—is viewed as the “strongest candidate†to lead the unified sports operation. He joined CBS in 2011 after…
The WNBA has secured a major new media deal with CBS Sports, bringing up to 20 regular-season games to broadcast and streaming platforms in 2026. This marks the most WNBA games ever aired on free TV by the network. Unlike last year, when games were split between CBS and CBS Sports Network, the new agreement…
The NFL is flexing its muscle in the American sports media landscape. Reports indicate the league is seeking an additional $1 billion annually from Paramount, the parent company of CBS, for the rights to air Sunday afternoon games. The context: The NFL’s current 11-year, $110 billion media deals with CBS, ESPN, NBC, Fox, and Amazon…
The National Football League is reportedly pushing for a significant increase in its broadcast deal with Paramount Global, seeking a 50–60% rise in rights fees as part of ongoing negotiations. According to reports, the league wants the parent company of CBS to raise its annual payment from roughly $2.1 billion to more than $3 billion…
The Ultimate Fighting Championship (UFC) has kicked off its landmark partnership with Paramount in spectacular fashion. The simulcast of UFC 326, which aired on CBS this past Saturday, March 7, 2026, drew an average of 2.47 million viewers, marking the promotion’s most-watched linear television telecast in a decade. A New Era for MMA Broadcasting The…
