Kylian Mbappé and La Liga have apologised after the footballer referred to Mao Zedong as a “dictator” while discussing an online meme, triggering commercial repercussions in China. Three Chinese companies reportedly ended their commercial agreements with the French star, while state broadcaster CCTV suspended broadcasts of La Liga matches in the country. The controversy stems…
Roger Federer is strengthening his connection with China as he works with On to support the growth of tennis and deepen the Swiss sportswear brand’s presence in one of its fastest-growing markets. Federer recently returned to China for a series of tennis and community events, including a floating court in Shenzhen featuring a drone display…
Chinese state-owned streaming platform Migu has secured exclusive media rights to LaLiga in Mainland China for the next four seasons, extending its partnership with Spain’s top-flight football league through the 2029-30 campaign. Under the agreement, Migu will broadcast all 380 LaLiga matches live each season from 2026-27 to 2029-30, alongside match highlights, video-on-demand programming and…
After winning the World Cup with Spain, Barcelona and Spain midfielder Pedri travelled to China for a well-earned holiday — but his trip quickly became much more than a private getaway. The 23-year-old, who celebrated Spain’s World Cup triumph in front of nearly two million people at Madrid’s Cibeles Square, chose China for his first…
VfB Stuttgart has officially launched a comprehensive youth football exchange programme in partnership with the Chinese city of Nanjing. This initiative represents a significant expansion of the Bundesliga club’s international footprint, deepening its ties with a key strategic market. Programme Highlights The partnership, facilitated through the VfB Football School, is designed to create a sustainable…
China has officially outlined its strategic vision for the sports sector as part of the nation’s 15th Five-Year Plan (2026–2030). The plan marks a pivot from rapid expansion to “high-quality development,” aiming to cement China’s status as a dominant global sports power through a dual focus on elite athletic excellence and mass participation. The announcement,…
In a significant move to bridge the gap between football and winter sports, AC Milan has utilized the Milano Cortina 2026 Winter Games to reinforce its strategic presence in the Chinese market. The club was a featured guest at China House, the diplomatic and commercial hub for Chinese institutions during the Olympics, positioning the Rossoneri…
Juventus has officially expanded the reach of its popular children’s animated series, Team Jay, into Mainland China. Through a new exclusive agreement with Migu, the show is being introduced with Chinese dubbing, timed perfectly to coincide with the 2026 Chinese New Year celebrations. The move marks a significant step in Juventus’ strategy to engage with…
