EuroLeague is approaching a major financial milestone as it prepares to transition towards a franchise model, with the combined value of the competition and its clubs projected to reach €4.3 billion by 2027. The Euroleague Commercial Assets (ECA) Shareholders Council reviewed the implementation of the strategic transformation roadmap approved on March 3, including the progress…
Abu Dhabi’s Etihad Arena will host the inaugural EuroLeague Basketball SuperCup on September 18-19, bringing together Olympiacos, Fenerbahce, Real Madrid and Dubai Basketball. The new competition will open the European club basketball season and follow a Final Four format, with two games played on each day. Olympiacos will face Fenerbahce on September 18, followed by…
EuroLeague has approved major financial changes as it wrapped up the 2025-2026 season. The competition’s 13 shareholder clubs have agreed to eliminate the hard salary cap that was scheduled to take effect in the 2027-2028 season, pending final approval by the General Assembly. The decision means the planned “High Remuneration Level,” which would have limited…
Despite growing speculation surrounding the NBA’s potential expansion into Europe, Real Madrid has reaffirmed its commitment to the EuroLeague by signing a new 10-year agreement with the competition. According to Eurohoops, the Spanish powerhouse has become the final shareholder club to approve the EuroLeague’s new long-term framework, marking a decisive step in the competition’s transition…
EuroLeague Basketball is preparing to usher in a new franchise era that could reshape the landscape of European club basketball and deliver a substantial financial windfall to its founding members. According to Spanish outlet 2Playbook, the continent’s premier basketball competition is working on a two-phase expansion strategy that would increase the number of participating teams…
Fenerbahçe Beko has officially announced that it will renew its licensing agreement and continue competing in the EuroLeague beyond the current season. The club confirmed the decision following discussions around the future structure of European basketball and the expiration of its existing EuroLeague license at the end of the season. “Uniting vision” emphasized in club…
The EuroLeague has continued expanding its commercial portfolio ahead of the 2026 Final Four in Athens, announcing new sponsorship agreements with Trendyol as well as La Roche-Posay and Vichy from the L’Oréal group. Financial terms of the agreements were not disclosed. The Final Four will take place from May 22 to May 24 in Athens…
The EuroLeague Final Four 2026 has announced a new partnership with global consumer goods giant Unilever, bringing two of its brands — Skip and Dove Men+Care — on board as official partners for the tournament in Athens. The agreement will activate specifically around the 2026 Final Four, which will take place at the Telekom Center…
EuroLeague has delivered its most successful regular season on record in 2025–26, posting major increases in television audiences, arena attendance, and digital engagement across global markets. According to league data, global TV viewership during the first 25 rounds of the regular season reached 122.8 million viewers across live and delayed broadcasts — an 82% increase…
European basketball’s most powerful stakeholders met again this week, but once more left without a breakthrough. Representatives from the NBA, EuroLeague Basketball and FIBA gathered at FIBA headquarters in Mies, Switzerland, to continue discussions around the long-term structure and commercial future of the sport in Europe. The meeting was described by all sides as constructive,…
