Manchester United has unveiled plans for a state-of-the-art stadium, nicknamed the “Wembley of the North,” designed to hold 100,000 spectators and transform the UK economy. The project goes far beyond football. United has spearheaded the Old Trafford Regeneration Development Corporation, a massive urban plan covering 370 hectares. The initiative aims to build 15,000 homes and…
AS Roma has expanded its lifestyle portfolio by naming Gulf-based fragrance house Gissah as its “Official Fragrance Partner.” The partnership marks Gissah’s first foray into football sponsorship, using the Serie A giants as a gateway to the European market. The collaboration will feature a signature fragrance line branded with the iconic Roma crest. “The Wolf…
The legendary defender is shifting from the pitch to the boardroom, leading a €400 million takeover bid for his boyhood club. Sergio Ramos is officially moving to take control of Sevilla FC. An investment group fronted by the 39-year-old former Real Madrid and Spain captain has entered a three-month period of exclusivity to finalize a…
FC Porto has officially launched Dragon Force Black Bulls Mozambique, marking the club’s third major academy project on the African continent. Partnering with two-time Mozambican champions Associação Black Bulls, the initiative strengthens Porto’s strategic foothold in a key market for talent identification and brand expansion. Key Highlights
A new analysis by Deloitte Italy reveals that the sports AI market is projected to skyrocket from €2 billion in 2023 to €33 billion by 2033, driven by scouting, injury prevention, and real-time performance analytics. Key Highlights of the Transformation The Evolution Timeline “The availability of granular data combined with Generative AI is initiating an…
