Juventus Football Club and Heineken® have officially entered into a new multi-year partnership, appointing the world-renowned brewery as the club’s Official Beer Partner. Announced on February 19, 2026, the collaboration aims to transform the match-day experience at the Allianz Stadium through innovative fan engagement and exclusive hospitality events. This partnership unites two global icons and…
DAZN and Italian public broadcaster Rai are in the final stages of negotiations to secure the domestic media rights for the 2026 FIFA World Cup, according to reports on February 12, 2026. The deal comes at a high-stakes moment for Italian football, as the national team’s participation in the tournament remains uncertain. The Proposed Rights…
DAZN has officially expanded its subscription model by launching the “Full Mobile” plan, specifically designed for Italy’s younger demographic. This strategic initiative, established in collaboration with Carta Giovani Nazionale—a project supported by Italy’s Minister for Sport and Youth—aims to provide an affordable, mobile-centric entry point for sports fans aged 18 to 35. The plan is…
Lega Serie A has successfully utilized the 2024/25 Coppa Italia Frecciarossa Final as a large-scale pilot project to establish a new gold standard for sustainable event operations. Under its “Road to Zero” framework, the league used the final as a controlled environment to map the total environmental footprint of a major football event. The project…
