Juventus

Soccer | TECHNOLOGY

Juventus expands membership ecosystem with digital wallet
Byoutsidesport July 3, 2026July 3, 2026

Juventus has unveiled its 2026/27 Membership programme, introducing new digital features, expanded benefits and updated membership tiers as the club continues to strengthen its direct-to-consumer strategy. Traditionally centred around ticket access, membership schemes are increasingly evolving into broader ecosystems that connect supporters with retail, hospitality, digital services and exclusive experiences. Juventus’ latest initiative reflects that…

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MARKETING | Soccer

Juventus to Face Chelsea in Hong Kong Summer Showcase
Byoutsidesport April 21, 2026April 21, 2026

Juventus will face Chelsea in a high-profile friendly this summer as part of the Hong Kong Football Festival 2026, adding another marquee fixture to its international pre-season tour. The match, scheduled for August 5 at the new Kai Tak Stadium, is part of a wider event also featuring Manchester City and Inter Milan, underlining the…

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MARKETING | Soccer

Juventus Deepens China Push With Chengdu Fan Experience Activation
Byoutsidesport April 17, 2026

Juventus has stepped up its commercial and fan engagement strategy in China with a multi-day activation event in Chengdu, reinforcing the club’s long-term focus on one of football’s most valuable overseas markets. The three-day programme, staged in the city’s Chunxi Road district at Chengdu IFS, centred around a pop-up concept titled â€œJuventus Parkâ€ â€” an…

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MARKETING | Soccer

Juventus Returns to Australia With Jeep-Powered Pre-Season Tour
Byoutsidesport April 14, 2026April 14, 2026

Juventus has confirmed its return to Australia as part of the â€œJuventus Summer Tour powered by Jeepâ€, using its pre-season schedule to expand global reach and activate commercial partnerships in the Asia-Pacific region. The tour will feature two matches in Perth, including fixtures against Inter Milan and Palermo, forming the sporting core of a wider…

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FINANCE | Soccer

Juventus Expands Real Estate Holdings with â‚¬23M Turin Hotel Purchase
Byoutsidesport March 24, 2026March 25, 2026

Juventus is making a strategic move off the pitch. The Italian club has acquired the J|Hotel complex in Turin for â‚¬23 million, reinforcing its real estate portfolio and positioning the club for improved financial stability, according to Calcio e Finanza. The purchase comes amid a challenging sporting period for Juventus, with the club looking to…

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FINANCE

Juventus Slides into the Red with â‚¬2.5 Million Loss for First Half of 2025-2026
Byoutsidesport February 24, 2026February 24, 2026

Juventus FC has reported a net loss of â‚¬2.5 million for the first six months of the 2025-2026 season, a sharp reversal from the â‚¬16.9 million profit recorded during the same period last year. The financial shift comes as the club struggles with an 11% decline in total revenue, which dropped from â‚¬291.6 million to…

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MARKETING

Juventus Unveils “Matchday Entertainment 2.0”
Byoutsidesport February 21, 2026February 21, 2026

Juventus FC is redefining the boundaries of the matchday experience. Ahead of their Serie A clash against Como 1907 on February 21, 2026, the Italian giants have confirmed a live pre-game performance by global rap icon French Montana. This activation is not merely a concert; it serves as the high-profile launchpad for the new adidas…

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SPONSORSHIP

Heineken Named Official Beer Partner of Juventus
Byoutsidesport February 19, 2026February 19, 2026

Juventus Football Club and HeinekenÂ® have officially entered into a new multi-year partnership, appointing the world-renowned brewery as the club’s Official Beer Partner. Announced on February 19, 2026, the collaboration aims to transform the match-day experience at the Allianz Stadium through innovative fan engagement and exclusive hospitality events. This partnership unites two global icons and…

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TREND

Serie A Attendance 2025/26 San Siro Dominates as Milan and Inter Battle for the Top
Byoutsidesport February 19, 2026February 19, 2026

The 2025/26 Serie A season has solidified the San Siro as the epicentre of Italian football attendance. According to recent data from Calcio e Finanza, the race for the highest average attendance is a statistical dead heat between AC Milan and Inter Milan, with the Rossoneri recently reclaiming the top spot after their rescheduled match…

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MARKETING

Juventus and Studio Sgura Revive 90s Nostalgia with Bold Hooped Fourth Kit
Byoutsidesport February 16, 2026

TURIN, Italy â€” Juventus and Adidas have pushed the boundaries of sports fashion once again by teaming up with Milan-based Studio Sgura. The result is a 2026 fourth kit that ditches traditional verticality for a striking horizontal look, drawing direct inspiration from the club’s iconic 1996/1997 pre-match polo shirt. This marks the second high-profile collaboration…

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