Formula 1 World Champion Lando Norris has invested in premium experiences platform Seat Unique as the company continues to expand across sport and live entertainment. Norris joined Seat Unique as an investor following the company’s latest £20m funding round, which included backing from Nickleby Capital, Pentland Ventures and Hearst Ventures. His investment was facilitated through…
Loop, the Belgian innovator in high-tech ear protection, has officially extended its partnership with the McLaren Mastercard Formula 1 Team for the 2026 season. The deal solidifies Loop’s position as the team’s “Official Earplug Partner” during a period of peak performance for the Woking-based outfit. The timing of the renewal couldn’t be better. McLaren enters…
Formula 1 has officially ushered in a new era with the launch of its “All To Drive For†campaign. Featuring Hollywood star and F1 The Movie lead Damson Idris, the campaign signals the most significant transformation the sport has seen in over a decade. A Triple Reset: Technical, Sporting, and Commercial The 2026 season isn’t…
