The NBA opened the second season of its new media rights deal with another strong audience performance, as Opening Week games averaged 3.24 million viewers across NBCUniversal, ESPN and Amazon Prime Video. The figure was up 15% from last year’s 2.81 million average and marked the NBA’s highest Opening Week average since 2012, excluding the…
The arrival of LeBron James at the Philadelphia 76ers is already reshaping the NBA’s national television schedule for the 2026-27 season, highlighting the commercial impact of the league’s biggest star. After NBA Commissioner Adam Silver acknowledged that the league delayed finalizing its schedule until LeBron decided on his next team, broadcasters moved quickly to maximize…
LeBron James is opening a new chapter in his NBA career after agreeing to join the Philadelphia 76ers. The 42-year-old star has signed a two-year, $8 million contract that includes a player option, according to ESPN. The move will see James play for the fourth team of his NBA career. After previously representing the Cleveland…
