French Ligue 1 club RC Lens has reshaped its ownership structure to finance new projects around the Bollaert-Delelis Stadium. The club has brought two new investors on board, while Joseph Oughourlian remains the majority shareholder. According to the club’s announcement on August 31, Oughourlian will retain a 69.10% stake. New investor Entrepreneur Equity Partners (EEP)…
Ligue 1 club Lens unveiled its new third kit in an unconventional setting, turning the wedding of two supporters into a football shirt launch. The bride and groom ditched traditional wedding attire to pose in the club’s new jersey. French Ligue 1 side Lens has found a unique way to unveil its new third kit…
RC Lens has emerged as one of the most compelling underdog stories in French football this season, positioning itself as a genuine challenger to Paris Saint-Germain’s dominance in Ligue 1. While PSG’s squad valuation stands at approximately €1.21 billion, Lens operates on a fraction of that figure at around €193.5 million, reflecting one of the…
McDonald’s Extends Premium Partnership with RC Lens Until 2029 In a move that further solidifies its dominance in French football sponsorship, McDonald’s has officially signed a contract extension with RC Lens. The new agreement ensures the fast-food giant will remain a “Premium Partner” of the club through 2029. Key Highlights of the Deal: Kit Visibility:…
