Mercedes-AMG Petronas F1 Team has posted a record-breaking profit of $223 million for the 2025 financial year, surpassing its previous record of $208 million in 2024. The team also reported total revenue of $849 million, slightly up from $844.7 million in the previous year, maintaining strong financial stability despite changes in Formula 1 prize distributions…
Nubank and Mercedes-AMG Petronas Formula One Team have unveiled a bold joint activation for the Miami Grand Prix 2026, set to take place from May 1 to 3. The initiative marks the first collaboration between the two brands since announcing their partnership in January 2026. The activation features three custom-designed race suits for the weekend,…
Mercedes-Benz has expanded its sports sponsorship portfolio in Turkey by becoming the main sponsor of the Türkiye Tenis Federasyonu through the end of 2027. The agreement adds tennis to the brand’s existing investments across multiple sports in the country, while aligning with its broader global strategy in the discipline, including partnerships with the Women’s Tennis…
When Kimi Antonelli crossed the finish line in Shanghai yesterday, Mercedes didn’t just take victory on track—they unlocked a two-decade sponsorship drought in Italy. At 19 years and 202 days old, Antonelli became the second-youngest Grand Prix winner in history and the first Italian to top the F1 podium since Giancarlo Fisichella‘s 2006 Malaysian Grand…
Few athlete-brand collaborations in sports marketing have endured like the one between tennis legend Roger Federer and Mercedes-Benz. Nearly 18 years after their relationship began in 2008, Federer is fronting a new campaign for the German automaker, underscoring the lasting impact of a partnership built on consistency and shared values. Federer first connected with Mercedes’…
Nu (NYSE: NU), a global leader in digital financial services, has announced a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team. Starting ahead of the 2026 FIA Formula One World Championship season, the deal establishes Nu as an Official Team Partner, aiming to bridge the gap between digital banking innovation and the high-performance world of…
