The 2026 MotoGP season is officially underway, following a dominant victory by Marco Bezzecchi (Aprilia Racing) at the season opener in Thailand on March 1. As the championship prepares for its next rounds, the league is focusing on digital accessibility and “premiumization.” Pakistan Media Rights: Begin Streaming Begin, a UAE-based streaming service, has secured the…
The MotoGP World Championship, now under the stewardship of Liberty Media, has made a thunderous start to the 2026 season. The inaugural Thailand Grand Prix drew a record-breaking aggregate attendance of 228,228 spectators over the race weekend, marking a 1.7% increase compared to the previous year. The “Liberty Effect” and the Márquez Factor The Chang…
Liberty Media tightened its grip on global motorsport in 2025. Following the acquisition of Dorna Sports — owner of MotoGP — the US group posted a 23% increase in revenue, reaching $4.48 billion (€3.8bn). The results reflect the first year in which both premier global championships operated under the same corporate umbrella. Formula 1 Remains…
As the 2026 MotoGP season kicks off, Valentino Rossi’s VR46 Racing Team has outlined its financial and operational strategy, maintaining a steady budget between 12 million and 18 million euros. Now entering its second year as a Ducati satellite factory-supported team, the squad faces the challenge of surpassing its 2025 performance, where it secured a…
In a move that has sent shockwaves through the motorsport community, MotoGP has officially announced it will leave the iconic Phillip Island to host the Australian Grand Prix on a purpose-built street circuit in Adelaide starting in 2027. The six-year agreement, signed on February 19, 2026, between the MotoGP Sports Entertainment Group, the South Australian…
A new era for motorcycle racing has officially begun as Dorna Sports formally changes its name to MotoGP Sport Entertainment SL. The rebranding follows the completion of Liberty Media’s acquisition of the promoter, marking the end of the iconic “Dorna” name after more than three decades in the industry. Liberty Media finalized the $3.1 billion…
The transformation of the MotoGP grid is officially underway. The Ikon Capital investment group has completed its acquisition of the Tech3 racing team, finalizing a high-profile ownership consortium that now includes Bolt Ventures (David Blitzer’s family office) and Main Street Advisors (MSA). A Powerhouse Ownership Group Taking the reins from long-time owner Herve Poncharal, the…
DAZN has officially launched its commercial roadmap for the 2026 Formula 1 and MotoGP seasons in Spain. As the exclusive broadcaster for both premier motorsport competitions, the platform is offering brands a high-tech entry point into an audience that continues to show record-breaking engagement. Beyond Traditional Spots: Interactive Fan Engagement For the 2026 season, DAZN…
Tech3, the long-standing French MotoGP outfit, has officially entered a new era. A high-profile consortium led by IKON Capital has finalized a $50 million acquisition of the team, bringing in heavyweights from the American sports investment world and Formula 1. The deal, which closed in January 2026, marks the first major team transaction since Liberty…
